Quibi is a new type of steaming platform snoring in the silicon valley and it’s going to hit the market on coming month in 2020.
The chief executive officer of Quibi group is Meg Whiteman and the Chief Project officer is Jeffrey Katzenberg. Meg Whiteman was a board member of Procter & Gamble and Dropbox. Whitman previously served as President and CEO of Hewlett Packard Enterprise. Whitman was a senior member of Mitt Romney’s presidential campaign in both 2008 and 2012 and ran for governor of California.
Jeffrey Katzenberg was the chairman of Walt Disney Studios from 1984 to 1994,The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994) were the biggest hits of Disney Production House in this tenure. He was a co-founder and CEO of DreamWorks Animation, where he oversaw the production of animated franchises as Shrek, Madagascar, Kung Fu Panda, Monsters vs. Aliens and How to Train Your Dragon.
The Quibi constructed with two words Quick and Bite. From the name itself ,it’s referred that Quibi is short form of video streaming service. Katzenberg has made it clear that videos in the Quibi are of 7 to 10 minutes long and this is totally different from that of Netflix ,Hulu or other streaming platforms. Normally viewers are habituated with 1 to 2 hours long movie stream ,but in Quibi the long duration movie or content will be delivered as episode forms. Every episode is less than or equal to 10 min long. This is not a free service ,the subscription rate is 4.99 dollar and 7.99 dollar. Smaller one comes with advertisement where as the other one does not include any form of advertisement.
What is the difference between Quibi and other streaming platform?
- As we have already mentioned that all contents will be delivered as short length episodes ,so this is one thing that is remarkable .
- The other difference is that it will display the video as portrait and landscape form.In other platform when we switch from landscape mode to portrait mode the viewing area minimises into the corner or at the top of your smart phone.But in Quibi, there will be totally different viewing perspective.This new Technology is called ‘Turnstyle’, which allows user to move between landscape and portrait mode seamlessly.
- This is a mobile only service and aiming to grab the large smartphone user base.
- In Youtube there is a skip button to skip the ad, but in Quibi there is no such button.The only way, you can get rid of ads, is to get the higher subscription.
- There are lots of new and special features in the Quibi,such as, the content will of hollywood lebel.Some of the renowned producers (e.g. Steven Spielberg) and hollywood wellknown persons have collaborated with Quibi to deliver high quality contents.
What sort of things will be there in Quibi?
Quibi will come with 175 shows 8600 episodes and total 3 hours contents will be added on every single day . Some special Quibi only shows will be displayed every day.Besides some cool ideas have been introduced, such as morning special content ,content for the sleeping time ,News etc.
Some biggest market giants are already partnered with Quibi for their advertisement. Samsung, Warner Bros,Alibaba,T Mobiles have already spent millions of Dollars to use the Quibi’s platform to showcase their products.
Well, time will tell, what will happen in the steaming world in the upcoming days .Let’s wait and see.